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Where mindset, safety, and lived experience meet.

Avenir Consulting is the engine behind Lipstick Tactical, The Gray Woman Podcast, the Mind and Safety Institute™, and a national movement toward informed, unapologetic self-reliance. We train professionals, clinicians, and organizations to navigate the real world, armed with clarity, courage, and practical skills. From firearm-informed therapy and self-defense education to situational awareness and long-haul motorcycle outreach, we bring street-level insight, clinical research, and cultural fluency together under one unapologetic mission: to prepare people for life as it is—not as we wish it were.

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ABOUT AVENIR CONSULTING + lipstick tactical

Preparedness isn’t a plan on paper, it’s a reflex you can trust when every second counts.

Avenir Consulting is a boutique training and advocacy firm behind Lipstick Tactical, The Gray Woman Podcast, and the Mind and Safety Institute™. We specialize in corporate safety events, situational awareness, self-defense education, and public engagement—on the stage, in the classroom, and on the road. Whether we’re training professionals, partnering with policymakers, or riding cross-country to spark bold conversations, our work equips people with the tools and confidence to move through life on their own terms—prepared, principled, and unafraid.

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Preparedness Isn’t Just a Plan—It’s a Reflex You Can Rely On

 Give your team the tools, training, and confidence to act decisively when lives and reputations are on the line.

Let's Train Together
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Corporate Training

High-stress scenarios. Real-time decisions. Our workshops build reflexes—not just readiness.

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Podcast

Join Amanda Hardin as she talks safety, self-defense, and culture change—one episode at a time.

Amanda Hardin hosts Gray Woman podcast by Lipstick Tactical, sponsored by Sticky Holsters

Podcast

BECOMING A MODERN DAY GRAY WOMAN

LIPSTICK TACTICAL

View on Spotify

Latest Episode

Client Testimonials

Nice, pleasant environment to learn the CC basics. I feel super encouraged/empowered in carrying a defense weapon. 10/10 will recommend, and will for sure be taking more classes from Lipstick Tactical.

Amber Nakarmi

My wife and I did the advanced CCW class today. I recommend it for everyone who is carrying - especially NOW! Laws in CO are going to change and you should be aware of it. Matt was our trainer today, and his expertise opened my eyes for situational awareness, and how to react correctly as a law abiding citizen.

Arne Hoffmann

I took the basic CCW class and was thoroughly impressed. Amanda has a wealth of knowledge and designs her classes with a lot of thought and intention. No politics, no bias, just raw information that you need to know; as well as other important things to consider and be aware of. There’s so much responsibility to learn and uphold within gun ownership, but I feel like I could not have started my journey in a better place. I hope to be back for more training soon! Thanks again.

Diego Montez

Attended a training session which was led by Amanda recently. I found the training to be informative and helpful. Amanda was able to add personal experience and insight into the material which was highly beneficial to real world application of the information. Amanda's experience and teaching style make for a comfortable and informative learning environment. I would highly recommend Lipstick Tactical for your training needs.

Thank You Amanda!

Frank Serratore

Thank you very much for your time and teaching us how to be more attentive to our surroundings.


I used this over the weekend and glad I had your instruction.

Andrea Sutter

I cannot thank Amanda enough for speaking at our Women int the Wind Rocky Montain chapter meeting. Amanda provided us with extensive and valuable information about motorcycle safety, and what to consider carrying on our bikes (and in our cars) to assist in unpredictable situations. She described the items to carry in a trauma pack and how to use them to be able to provide first aid assistance to ourselves or others. Amanda was thorough and easy going and we had a great discussion. She informed us and answered thoughfully, while encouraging discussion of how we as individuals and as a group can prepare ourselves for unexpected situations where 1st aid knowledge and care are needed. Amanda is knowledgeable and excellent speaker. 


I think I can speak on behalf of our members that we look forward to continuing this discussion to foster motorcycle safety and preparedness. We will certainly consider having Amanda come and speak again, possibly at a winter meeting.

I think many of those attending that day and possibly others in our group may be interested in purchasing a trauma kit.


To show our great appreciation for Amanda and her presentation to our group, Women in the Wind Rocky Mountain chapter will make a $100 donation to Easter Seals of Colorado, Iron Ponies. 

Kat H

President of Women in the Wind Rocky Mountain Chapter

Real Training

Real Outcomes

Real Change

Our work doesn’t end at awareness—it begins there. From the boardroom to the shooting range, we deliver scenario-based training that changes reflexes, reshapes culture, and restores confidence. Because when preparation is lived—not just learned—lives are saved and liability is reduced.

Ready to Equip Your Team with Confidence That Holds Under Pressure?

Avenir Consulting delivers high-impact keynotes and hands-on crisis training that transforms uncertainty into action—when it matters most.